MEET THE SCICOMM PROS
As part of our Master’s program, we offer a dynamic “Meet the Scicomm Pros” series that is refreshed every year to reflect the latest advancements in communication and the evolving job market. We bring in professionals from a variety of communication fields (science, medicine, innovation) to share their insights.
In previous years, our students have had the opportunity to meet:
Martin W. Angler, Attila Bruni, Gabriele Beccaria, Elena Canadelli, Giovanni Carrada, Marco Castellazzi, Trevor Cox, Luciano Floridi, Felice Frankel, Stefano Gattei, Angelo Ghidotti, Claudio Giunta, Federico Guerrini, Tia Kansara, Marina Lalovic, Michele Lanzinger, Silvia Lazzaris, Annika Moberg, Fredrick Moberg, Giuseppe Pellegrini, Lorenzo Pinna, Annalisa Porrelli, Antonio Pratesi, Jacopo Sacquegno, Elisabetta Tola, Brian Trench, Ilaria Vacca, Roberta Villa.
2024-2025
Bulding an editorial plan
This workshop will equip students with the essential skills to effectively plan and manage their content creation. It covers topics like content strategy, content types, calendar building, workflow planning, evergreen content, and practical tools.
By understanding the principles of content strategy and exploring various content formats, participants will learn how to create a well-organized content calendar that aligns with their business goals.
Patrizia Soffiati is a web Content Writer and Content Manager with over 20 years of experience, assisting small businesses and local companies in creating compelling content and and success stories. She has run a digital business for many years, closely collaborating with local companies to promote their products or services on the internet and refine their marketing strategies through content creation. Her expertise includes content strategy, blogging, SEO copywriting, as well as writing for social media and websites.
She regularly shares her insights on these topics on LinkedIn. For more updates, follow her on Twitter @pitizeta.
Approaching science communication in an organisational society
This workshop equips participants with the skills to effectively communicate science within various organizations. By understanding the growing importance of science communication in diverse settings, participants will learn how to engage with the media and address their organization’s specific needs.
Key topics include:
- The rising prominence of science communication in organizational contexts.
- Strategies for approaching and engaging with the media.
- Balancing accurate science communication with organizational goals.
MASSIMILIANO SALTORI is a science communication expert with a strong background in both science and communication. He holds degrees in Natural Sciences and Evolutionary Biology, along with a Master’s in Communication of Science and Innovation. His expertise has translated into experience as an outreach officer, writer, and editor.
His writing has found a place in respected publications like MicroMega, The Vision, and Earth.Org, demonstrating his ability to communicate complex scientific topics to a broad audience.
Fantastic failures (and some success) in non-formal science education
In this seminar, participants will delve into the unique realm of non-formal science education, explore how it differs from traditional formal education and communication, understand its distinct contexts, tools, and methods.
Through a series of case studies, they’ll analyze real-world scenarios, both successful and unsuccessful, to learn from their outcomes. By examining what worked and what didn’t, they’ll gain valuable insights into how to improve non-formal science education practices.
By examining these examples, they’ll collectively analyze what went right and wrong, exploring potential alternative approaches and learning from the outcomes.
MONICA MURANO
Coming soon
