MEET THE SCICOMM PROS
As part of our Master’s program, we offer a dynamic “Meet the Scicomm Pros” series that is refreshed every year to reflect the latest advancements in communication and the evolving job market. We bring in professionals from a variety of communication fields (science, medicine, innovation) to share their insights.
In previous years, our students have had the opportunity to meet:
Martin W. Angler, Attila Bruni, Gabriele Beccaria, Elena Canadelli, Giovanni Carrada, Marco Castellazzi, Trevor Cox, Luciano Floridi, Felice Frankel, Stefano Gattei, Angelo Ghidotti, Claudio Giunta, Federico Guerrini, Tia Kansara, Marina Lalovic, Michele Lanzinger, Silvia Lazzaris, Annika Moberg, Fredrick Moberg, Giuseppe Pellegrini, Lorenzo Pinna, Annalisa Porrelli, Antonio Pratesi, Jacopo Sacquegno, Elisabetta Tola, Brian Trench, Ilaria Vacca, Roberta Villa.
2024-2025
Bulding an editorial plan
This workshop will equip students with the essential skills to effectively plan and manage their content creation. It covers topics like content strategy, content types, calendar building, workflow planning, evergreen content, and practical tools.
By understanding the principles of content strategy and exploring various content formats, participants will learn how to create a well-organized content calendar that aligns with their business goals.
PATRIZIA SOFFIATI is a web Content Writer and Content Manager with over 20 years of experience, assisting small businesses and local companies in creating compelling content and and success stories. She has run a digital business for many years, closely collaborating with local companies to promote their products or services on the internet and refine their marketing strategies through content creation. Her expertise includes content strategy, blogging, SEO copywriting, as well as writing for social media and websites.
She regularly shares her insights on these topics on LinkedIn. For more updates, follow her on Twitter @pitizeta.
Approaching science communication in an organisational society
This workshop equips participants with the skills to effectively communicate science within various organizations. By understanding the growing importance of science communication in diverse settings, participants will learn how to engage with the media and address their organization’s specific needs.
Key topics include:
- The rising prominence of science communication in organizational contexts.
- Strategies for approaching and engaging with the media.
- Balancing accurate science communication with organizational goals.
MASSIMILIANO SALTORI is a science communication expert with a strong background in both science and communication. He holds degrees in Natural Sciences and Evolutionary Biology, along with a Master’s in Communication of Science and Innovation. His expertise has translated into experience as an outreach officer, writer, and editor.
His writing has found a place in respected publications like MicroMega, The Vision, and Earth.Org, demonstrating his ability to communicate complex scientific topics to a broad audience.
Fantastic failures (and some success) in non-formal science education
In this seminar, participants will explore the unique realm of non-formal science education, learn how it differs from both traditional formal education and science communication, understand its distinct contexts, tools, and methods.
Through a series of examples, they’ll analyse real-world scenarios, both successful and unsuccessful, from different points of view.
By examining these case studies, they’ll collectively investigate what went right and wrong, exploring potential alternative approaches and learning from the outcomes.
MONICA MURANO is a scientific communicator and non-formal science education specialist with a degree in Physics and a Master’s in Communication of Science. She has worked in various educational institutions, including Explora – the Children Museum in Rome, MUSE – the museum of natural sciences in Trento and the Museum of Industrial Heritage in Bologna.
Monica has also been a lecturer at AlphaTest and University of Bologna, a scientific editor for Zanichelli and an author for Zanichelli, Le Scienze and SEI. Her love for theater and science led her to train extensively in theatrical improvisation and to cover the role of head of education at Arditodesìo, a company devoted to storytelling and theater about science.
She is a founding member of Logon, an association for the dissemination of scientific and digital culture.
Pop Science: Innovation and Technology for Fun and Inclusive Learning
How can we make science and technology accessible, engaging, challenging, but most importantly, fun?
In this seminar, we will explore the constructionist approach adopted by the University of Trento’s Fablab and the Glow association, which blends creativity and play to craft innovative educational experiences.
We will discuss how science can be told in a pop and interactive way, promoting inclusivity and active participation in a learning process that breaks away from traditional methods, embracing the energy of “learning by doing.”
FRANCESCA FIORE is a postdoctoral researcher in the Social Informatics Research Group at the University of Trento, Italy.
With aPhD in computer Science and a background in sociology, her research explores the intersection of learning, creativity, crafting, and technology, aiming to design methods to diversify participation and practices in scientific dissemination and teaching. She coordinates the activities of Fablab UniTrento, a digital prototyping laboratory she co-founded in 2020.
Her experience inspired her to establish the GLOW association, through which she organizes events and courses on scientific dissemination in these areas, currently coordinating almost 30 trainers and facilitators.
At the University of Trento, Francesca teaches courses in Participatory Design, Information Systems, and ICT Innovation, and mentors various initiatives sponsored by the School of Innovation.